THE CHALLENGE
Blueland is a DTC start-up reinventing home-cleaning products by eliminating single-use plastic. The task involved creating a launch campaign for their new product, the hand soap. Additionally, I was tasked with creating an acquisition campaign for the entire product line with the goal of increasing awareness.
THE SOLVE
Launching the new product was a nice opportunity to build on the brand’s message and beautiful look and feel. To increase product awareness the digital campaign needed to strike the right balance between leading with the brand’s eco-friendly appeal while also creatively showing proof of the product’s efficacy.
THE CHALLENGE
Reese’s Peanut Butter Cups are a legacy candy that’s always looking to stay relevant. And sister candies Pieces and Nutrageous also needed to find a way to stay top of consumers’ minds.
THE SOLVE
As part of the “Perfect” campaign, we created three unique spots, one for each candy. The first was launched via Twitter on the day the Supreme Court legalized gay marriage.
THE CHALLENGE
While many other personal topics have fallen from the list of taboos, talking about poop stubbornly remains off-limits for many people—and that’s a big problem. In fact, 46% of Americans don’t talk to their doctor about important health issues because they’re embarrassed—with bowel health ranking high on the list.
THE SOLVE
To get people to open up about a topic they avoid at all cost, we had to start the conversation ourselves…in public. We asked strangers to sit on a toilet and answer a few questions about their poop. The video was shared on social channels and the conversation continued online. A tongue in cheek interactive website was a good place to break the ice, and made people realize that this discussion would be just as easy to have with their doctor in person.
THE CHALLENGE
Living with diabetes can be a difficult, overwhelming and lonely journey.
THE SOLUTION
Using humor and empathy, we created a comedic talk show where a diabetic comedian interviews other diabetics about their experiences, tips, trick, and life hacks that contribute to their success in living with the disease.
THE CHALLENGE
Simple Skincare is famous in the UK for being “the sensitive skin experts.” To launch in the US, they wanted a campaign that would establish them as the go-to brand for women of ALL skin types.
THE SOLVE
We redefined what it means to have sensitive skin with a striking visual campaign that shows how all skin can, in fact, be sensitive.
THE CHALLENGE
For those living with Irritable Bowel Syndrome with Diarrhea (IBS-D), the symptoms can appear at any time and have a significant impact on their daily lives. It’s a reality that many sufferers of IBS-D live with every day.
THE SOLUTION
Meet Irritabelle—a personification of the annoyance and disruption caused by IBS-D. Just like the disease, she pops up at all the wrong times and makes things uncomfortable.
THE CHALLENGE
When you’re living with diabetes, it can feel like your story is already written for you. To launch the new diabetes insulin Toujeo, we set out to help patients see that they could now rewrite their story.
THE SOLVE
We created a visually rich paper world in which diabetes patients can turn a new page and start anew.
THE CHALLENGE
You’ve heard it all before. Botox is dangerous. It’s painful. It’s for people with something to hide. To grow their market, the brand needed to destigmatize stat.
THE SOLVE
We gave the brand a whole new no-nonsense attitude with a website that allows users to literally ask them anything. Answers came in the form of short, fun video quips.
THE CHALLENGE
Dogs can get ticks in the backyard just like they do in the back country. But a lot of suburban dog owners still don’t treat for ticks. To launch tick-control brand Certifect, we had to change this behavior.
THE SOLVE
We created a campaign showing dogs from all walks of life proudly declaring that they live in tick country. The campaign included geo-targeted banners to bring the message even closer to home.
THE CHALLENGE
Everything about Rolos is smooth. Their velvety chocolate. Their creamy caramel. But their sales numbers? Not so smooth. We needed to remind people of this old-school classic.
THE SOLVE
As part of the “Get your smooth on” campaign, we created a rich, golden-hued world that oozes with smoothness.
THE CHALLENGE
Frontline Plus needed to remind pet owners that fleas and ticks remain a threat everywhere their pet goes—and that Frontline Plus works round the clock to kill them all.
THE SOLVE
We took the Frontline Plus liquid ninjas on a tour of favorite dog places—a grassy park, a sandy playground, even underwater.
THE CHALLENGE
When it comes to fleas and ticks, pet parents just want to see them dead. Frontline Plus needed a way to help these owners unleash their inner assassin.
THE SOLVE
We created a contest inviting them to submit their most creative method of murder. To promote the contest, we designed a series of Snapchat lenses that transforms users into one of the Frontline Plus liquid ninjas—each with a different killer weapon.
THE CHALLENGE
The longer you wait to treat the pain of rheumatoid arthritis, the more damage it can do to your joints. And that can lead to disability. Our job was to help sufferers understand the serious risks of not treating.
THE SOLVE
We created a startling awareness spot that shows how the destruction of your joints really means the destruction of the things you love to do.
THE CHALLENGE
Ocuvite makes vitamins to protect middle-aged eyes from deteriorating over time. But how do you convince people to care about a problem they literally can’t see yet?
THE SOLVE
We created a print and online campaign that shows just what can happen if you don’t take care of your eyes before it’s too late.
